My Beautycounter Story

#SaferBeauty

I had an “aha!” moment. Who doesn’t love moments like these? I only wish it came sooner because it related to my health and how I can better treat my body. Health and wellness goes far beyond food and fitness; it’s about skin care too. Our bodies are not only affected by what we eat and how we move, but also by the products we use and put on our skin. Aha!

It’s so important to read your skin care labels. Whether you shop for your personal care products at a drugstore or high-end department store, the issue of unsafe and toxic personal care surrounds us. More and more these days, we see the terms clean, all natural, and organic associated with personal care lines. But “clean” and whatnot doesn’t always mean safe. Sometimes, I think these terms blind us from the reality and deter us from thoroughly educating ourselves on what is inside a product, and thus, what our bodies are ingesting.

I began my own research on various non-toxic companies and discovered Beautycounter. I read their Safety Mission and also tested a couple of products (Dew Skin & No. 3 Balancing Facial Mask).  I loved them; they worked. And so, my curiosity increased. I wanted to try more and I wanted to learn more. I kept going back to the website to see what I wanted to try next. I was impressed by Beautycounter’s transparency about each product as well as the beauty industry itself. Every ingredient in their line represents their commitment to a higher standard of safety in skin care and cosmetics. Here’s what I learned:

  • The last time Congress passed a law to regulate the safety of ingredients used in personal care products was in 1938 (that’s just about 80 years ago!).

  • The European Union has banned more than 1,300 chemical ingredients found in personal care product formulas.

  • There are only 30 banned in the U.S. This means, the FDA allows companies to use chemicals in their products that are known to be extremely harmful. We put these products on and in our bodies... and on our children. Canada has prohibited almost 500 chemicals in cosmetic products.

  • Moreover, Beautycounter has banned the use of more than 1,500 questionable or harmful chemicals in their own products to ensure no product contains ingredients that may impact cancer, infertility, hormone disruption, and early puberty. These 1,500 ingredients are not a secret and are listed on their Never List.

  • Beautycounter is very present in Washington and is consistently advocating for stronger, smarter laws on cosmetics and personal care products, with their most recent initiative being the Counteract Coalition.

  • Beautycounter is a certified B Corporation, meaning their business structure “considers people, planet, and profits equally {and is designed to} help solve social and environmental problems by voluntarily meeting higher standards of transparency, accountability, and performance.”

When I learned facts like these, my mind was blown away, and I quickly became motivated to join the Beautycounter team as a consultant because 1) I love that the products love my body; they are safe. 2) The products work. 3) Beautycounter prides itself on being “education first” (not “sales first”) because they care about the health and safety of others . 4) I want to educate and help others.

If you’re interested in learning more, I’d love to connect. Please contact me with any questions you have about products, the Band of Beauty Member Program, becoming a consultant, or hosting a social. If you’re curious to shop right away, you can visit www.beautycounter.com/cassiescoon.

Thank you for reading and cheers to safer beauty!